Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy

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DC Field	Value	Language
dc.contributor.author	Gummesson, Evert	-
dc.date.accessioned	2023-03-30T10:36:52Z	-
dc.date.available	2023-03-30T10:36:52Z	-
dc.date.issued	1999	-
dc.identifier.isbn	978-0-7506-8633-4	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/29372	-
dc.language.iso	en	en_US
dc.publisher	Published by Elsevier Ltd	en_US
dc.title	Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy	en_US
dc.type	Book	en_US
Appears in Collections:	658 Management

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