SACRED HEART COLLEGE (Autonomous)
Tirupattur - 635 601, Tirupattur Dist., Tamil Nadu, IndiaAccredited by NAAC (5th cycle − under RAF) with a CGPA of 3.53/4 at 'A++' Grade, Affiliated to Thiruvalluvar University
Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/29372| Title: | Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy |
| Authors: | Gummesson, Evert |
| Issue Date: | 1999 |
| Publisher: | Published by Elsevier Ltd |
| URI: | http://localhost:8080/xmlui/handle/123456789/29372 |
| ISBN: | 978-0-7506-8633-4 |
| Appears in Collections: | 658 Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Total Relationship Marketing, Third Edition Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy.pdf | 521.88 kB | Adobe PDF | View/Open |
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