SACRED HEART COLLEGE (Autonomous)
Tirupattur - 635 601, Tirupattur Dist., Tamil Nadu, IndiaAccredited by NAAC (5th cycle − under RAF) with a CGPA of 3.53/4 at 'A++' Grade, Affiliated to Thiruvalluvar University
Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/18589| Title: | Basic Marketing: A Global Managerial Approach |
| Authors: | William D., Perreault jr, Phd. E.jerome McCarthy, Phd. |
| Issue Date: | 2002 |
| Publisher: | McCraw-Hill Higher Education |
| URI: | http://localhost:8080/xmlui/handle/123456789/18589 |
| ISBN: | 0-07-240947-9 |
| Appears in Collections: | 658 Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Basic Marketing A Global Managerial Approach.pdf | 229.35 kB | Adobe PDF | View/Open |
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